Wine Conversations: How Do We Get More People Interested in Wine? (VII)

Storytelling, creative democratization, and letting go of our self-preservation panic

Before I went into the wine industry, my vocation was within another venerable old institution full of complicated rules and traditions, that was also losing its ability to attract new adherents and failing to appeal to the young: the church. Every interview I ever had involved a question about how I would get more young people to join. I lost track of …